Book details
Behind the Media: Advertising
Published in
2001
Description
This series considers a popular medium, such as films, newspapers and the Internet, and explores how an example of that medium is made. It includes fact boxes, technical tips and profiles boxes.
Age
10-13
Text complexity
proficient
Length
48 pages
Why to read
- Gain insight into the history and evolution of advertising and how it has shaped consumer culture.
- Understand the psychological tactics and strategies used in advertising to influence consumer behavior.
- Learn about the ethical considerations and debates surrounding advertising practices and their impact on society.
- Explore the role of technology and digital media in transforming the advertising landscape and what it means for the future of marketing.