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Book details

Ben & Jerry (Inventors & Creators)

Ben & Jerry (Inventors & Creators)

Published in
2004
2.75
on Goodreads (4)

Description

Discusses the lives of Ben Cohen and Jerry Greenfield, creators of Ben & Jerry's Ice Cream.
Age
8-12
Text complexity
proficient
Length
48 pages

Why to read

  • Learn about the inspiring journey of Ben Cohen and Jerry Greenfield from a renovated gas station to a global ice cream empire.
  • Gain insights into the innovative business practices that set Ben & Jerry's apart in the competitive ice cream market.
  • Discover the company's commitment to social activism and how it integrates social responsibility into its business model.
  • Be motivated by the entrepreneurial spirit of the founders and their dedication to creating high-quality, creatively flavored ice cream.