Book details
Ben & Jerry (Inventors & Creators)
Description
Discusses the lives of Ben Cohen and Jerry Greenfield, creators of Ben & Jerry's Ice Cream.
Age
8-12
Text complexity
proficient
Length
48 pages
Why to read
- Learn about the inspiring journey of Ben Cohen and Jerry Greenfield from a renovated gas station to a global ice cream empire.
- Gain insights into the innovative business practices that set Ben & Jerry's apart in the competitive ice cream market.
- Discover the company's commitment to social activism and how it integrates social responsibility into its business model.
- Be motivated by the entrepreneurial spirit of the founders and their dedication to creating high-quality, creatively flavored ice cream.