Book details
Media & Communications
Description
In 'Media & Communications,' author Clive Gifford explores the multifaceted world of media, its history, and its role in modern society. The book delves into various forms of communication, from traditional print media to the digital revolution, including the internet, social media, and mobile communications. Gifford discusses the impact of media on culture, politics, and personal identity, as well as the ethical considerations and challenges posed by the ever-evolving media landscape. The book also examines the influence of media on public opinion and the importance of media literacy in the digital age. Through case studies and real-world examples, 'Media & Communications' provides readers with a comprehensive understanding of how media shapes our world and how we interact with it.
Age
10-13
Text complexity
advanced
Length
64 pages
Why to read
- To gain a comprehensive understanding of the history and evolution of media and communications, which is essential for grasping how current practices came to be.
- To explore the impact of digital media on society and interpersonal communication, offering insights into the changing landscape of information exchange.
- To learn about the various theories and models of communication that can help in analyzing media messages and their effects on audiences.
- To enhance critical thinking skills by examining case studies and real-world examples of media influence, ethics, and regulation in the field of communications.